Not an expense. It's an Investment.
Today we’re going to be talking about the first part of Marketing 101. I know that for many of you this is a daunting subject and task.
Marketing is not an expense. It’s an investment. It’s important to understand how best and where to invest.
There are so many definitions for marketing, and I’m going to share with you my definition of marketing:
“Marketing is a tool that gets you discovered.”
Basics 1: before making any decisions, make a Marketing Plan, just like you would if you were going on a vacation, or planing anything that requires detail and planning to keep out of trouble. A Marketing Plan serves as a roadmap to your success. It details the success route you’ll need to follow to get your business noticed.
Basics 2: you must have a Marketing Budget. I highly suggest you sit down with a professional marketer and let them know everything. Share with them the big picture you have for your business. Most often you’ll need to start small but if your marketer knows the big picture, this will help them craft the plan.
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Kelly Bagla, Esq.
Go Legal Yourself